Contestants in Brazil’s 2015 Miss Bum Bum competition. Photo credit: Splash News.
Looks aren’t everything—unless you live in Brazil or South Korea. Appearance-wise, the two nations’ citizens are polar opposites, yet both populations strive for a similar physical archetype. South Koreans undergo elective surgery to diverge from perceived Asian homogeneity and attain elements of Western beauty. Conversely, as a result of Brazil’s long, painful history of slavery, the country has an extremely diverse population. Between 1501 and 1866, an estimated 4.9 million slaves were imported to Brazil from Africa, which is a staggering 40 percent of the total slaves brought to the Americas. Despite this diversity, many Brazilians are determined to look white, regardless of how many procedures they might have to endure. Appearance and wealth are closely linked in Brazil and South Korea, and for many, cosmetic surgery is a small hurdle to jump in the race toward prosperity.